Decathlon Highway Pylon Signage
Case Study
Decathlon Highway Pylon Signage
Large-scale highway pylon signage with structural engineering and reinforced installation
1. The Challenge
Manufacturing, structural engineering, permitting, and installation of large-scale highway signage within a short deadline, while checking whether the existing totem structure could safely support additional signage.
2. Objectives
Improve brand visibility from the motorway, ensure structural safety, and complete the project with accurate engineering and installation planning.
3. The Solution
Structural surveying, engineering design, foundation reinforcement, custom steel support fabrication, protective coating, and crane-assisted installation of large tensioned banner panels.
4. Implementation
The existing structure was surveyed, reinforcement plans were prepared, steel supports were fabricated and coated, and the signage was installed with lifting equipment.
5. Results
Improved brand visibility along a high-traffic motorway and strengthened brand recognition in a competitive retail zone.
Key Highlights
- Large-scale highway signage installation
- Structural survey and engineering completed
- Foundation and steel reinforcement included
- Improved motorway visibility for the brand
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